Measuring Social Media Success
How to Gauge your Social Media Campaign Success
This is a pretty good article on gauging your success using social media. Some good ideas on how to plan for your success, how to improve your success, the main idea I got from this article is to just stay on your toes, use competition to gauge your success, be better than the competition.
Social Media: Measure What Matters
This article emphasizes on the idea that you may be getting the "numbers" with your social media environments, but are you getting the positive interaction with your customers? A big aspect with measuring social media is how well your customers interact with your business in your environments.
Measuring social media sentiment without keywords and smiley faces
This article goes into actually using tools to measure success. They criticize the klout score saying that "sentiment is not an individual number" I agree with this, impressions can't really be measured with machines and graphs, not at this point in time at least.
Conclusion
Social media success has a few pretty straight forward concepts. You need to be able to use the most popular and upcoming websites effectively, make sure customers are aware that your company is apart of these websites. Being active on these websites is key, but not active enough to seem annoying, there is a fine line but it's easy to get a feel of how much you should be posting to a website. Interacting with customers is also a big key part of being successful with your social media marketing, customers want to have a more personal feel and will be positively effected by these interactions, bringing them back.
Monday, April 23, 2012
Friday, April 20, 2012
Week 13
Case Study for Razer Computer Products
Razer is a company that engineers and produces high end gaming products, mainly focusing on PC gaming. The quality of their products are very much comparable to an Apple product, but for the windows enthusiast. Like Apple, Razer describes their following like a "cult" and has the right to do so because there are some very hardcore fans that will use Razer only peripherals. As a user of Razer peripherals I can vouch for the fact that the quality and feel of their products are next to none.
Like most companies, Razer has their brand in all areas of social media from Twitter to Facebook. They also have a YouTube channel where they showcase and demo their products.
Razer Twitter
Razer's CEO has his own twitter account @minliangtan, as well as a company twitter account @cultofrazer. The CEO is pretty good about talking with the customers and fans, and the company twitter is good about responding to fans, they are both very engaging.
Razer Youtube
The youtube channel they have showcases and demos all of their products. This is good for a company because it reaches out to so many people and it is a pretty cheap alternative to buying commercial time on television. A smaller company like Razer, who's target audience is obviously on the coputer a lot, can benefit from this, and I think they do a good job at it.
Razer on Facebook
The Razer facebook page https://www.facebook.com/razer is pretty average, there are giveaways, polls, and advertising of product. This is a pretty good place to check new products, the people that run the Facebook will respond if a customer has issues also. There is not as much engagement from the company to make it feel personal, but there is engagement which is better than nothing.
Conclusion
I really think non-everyday name companies like Razer really benefit from Social Media and word of mouth. You never hear about Razer on TV but the audience is not as large as Apple or Nike. The usage of social media for them is key and I believe they have done a very good job at utilizing it. I am unaware of Apple's new CEO using twitter and personally responding to people there, or Nike's CEO using twitter... I think that reflects greatly of the company.
Razer is a company that engineers and produces high end gaming products, mainly focusing on PC gaming. The quality of their products are very much comparable to an Apple product, but for the windows enthusiast. Like Apple, Razer describes their following like a "cult" and has the right to do so because there are some very hardcore fans that will use Razer only peripherals. As a user of Razer peripherals I can vouch for the fact that the quality and feel of their products are next to none.
Like most companies, Razer has their brand in all areas of social media from Twitter to Facebook. They also have a YouTube channel where they showcase and demo their products.
Razer Twitter
Razer's CEO has his own twitter account @minliangtan, as well as a company twitter account @cultofrazer. The CEO is pretty good about talking with the customers and fans, and the company twitter is good about responding to fans, they are both very engaging.
Razer Youtube
The youtube channel they have showcases and demos all of their products. This is good for a company because it reaches out to so many people and it is a pretty cheap alternative to buying commercial time on television. A smaller company like Razer, who's target audience is obviously on the coputer a lot, can benefit from this, and I think they do a good job at it.
Razer on Facebook
The Razer facebook page https://www.facebook.com/razer is pretty average, there are giveaways, polls, and advertising of product. This is a pretty good place to check new products, the people that run the Facebook will respond if a customer has issues also. There is not as much engagement from the company to make it feel personal, but there is engagement which is better than nothing.
Conclusion
I really think non-everyday name companies like Razer really benefit from Social Media and word of mouth. You never hear about Razer on TV but the audience is not as large as Apple or Nike. The usage of social media for them is key and I believe they have done a very good job at utilizing it. I am unaware of Apple's new CEO using twitter and personally responding to people there, or Nike's CEO using twitter... I think that reflects greatly of the company.
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