I picked 3 companies that I was particularly interested in and I ended up choosing, were Apple, Razer, and Newegg. They all had Facebook fan pages with hundreds of thousands of fans obviously.
My top pick is going to go with Newegg because 1. right after you like the page, it sends you to a welcome screen that you can enter your information to enter a contest to win things. This is good for them to get a hold of your address and information 2. they are always posting things on their wall about sales and deals they have going on, plus sometimes they will give you special deals if you have their Facebook page liked. I got 20 dollars off on a video card one time because I followed a link they had posted on their wall that was only available to Facebook friends.
My second pick is going to be Razer. This company makes professional quality PC gaming peripherals, they also just put out a top of the line, high performance gaming laptop. These guys weren't my number one because they don't ever offer deals on their products. A lot of their items are over priced, but they are much better quality than the second best which is usually not much cheaper. They are also good about communicating with their fan base on Facebook, you will always see posts asking what the customer thinks about x product. I think this is good for a company because you want to put out a product that the consumer wants, and asking the consumer directly is the best way to do it.
My third choice was Apple. This one is much bigger than the other 2 but the actual Page is not as impressive and interactive as the others. They do a fan of the week contest and promote their online store a little, but all in all the layout is bland and boring. I was suspicious that I might've picked a page that wasn't official, but it has 700k+ likes so I'm pretty sure that's the right one. I really agree on communicating with customers and fan base. I think in Apple's case though, they have a large enough following that really doesn't care what they do, and they will still buy their products.
Facebook vs. Google+. Right now, Facebook wins hands down, Google+ is very very new and honestly, I'm not sure a majority of people even know it exists yet. I've been on Google+ since the closed beta and it is now fully functional. It still reminds me of an old western ghost town with tumbleweed rolling across the ground. Don't get me wrong, it's great, I wish I could replace Facebook with it, but there is hardly anyone on it. Now 2 or 3 years from now, it has a great possibility of being a different story, hopefully. From a business standpoint, obviously Facebook is better. There are millions more people on Facebook, but it would be a good idea as a business to hop on the Google+ train.
Friday, February 24, 2012
Wednesday, February 22, 2012
Week 6
1. Classmate's Blog
The 2 blogs I picked were Kathryn's and Tommy's
I picked Kathryn's blog because it is very well put together and had some had some good insight on the topics. I especially liked her thoughts on the McLuhan tetrad regarding the receiving aspect. Facebook makes it incredibly easy to find people we might have had to part ways with at one point in our lives, and it can bring us back together. I had really never thought of that, and I am happy she pointed that out.
I chose Tommy's blog because even though a company needs to have good information on their blogs, they also need to have an aesthetically pleasing and original looking design, I really think Tommy's blog, and the way he puts together his ideas, does that. It's very creative.
2. Social Media Marketing Blog
There are a plethora of blogs regarding social media marketing. The one I ended up choosing is called Flowtown. The specific blog entry I chose was Facebook's Timeline and the Evolution of Social Media. I chose this entry because it gives some good observations on Facebook's new timeline and the general direction our social media interactions are heading. The 2nd blog entry I chose was Should You Buy Twitter Followers?. This is a good post because it lists the pros and cons of buying followers and ultimately paying for your own popularity on one of the most popular social media websites, Twitter.
3. 3 Blogs used by businesses
The first blog I chose was not so much a blog, but a Twitter account for the popular video game "Battlefield 3". I'm pretty positive it is ran by DICE, the company that developed the game. I give this account an A because although it is simple, whoever runs it takes good care of the customers that @ reply and mention the @battlefield handle. I know just by looking at the feed that the company is keeping in touch with its customers, It's good to keep a personal connection like that.
The second blog will be Tiger Direct's facebook. When I had facebook I used to "like" Tiger Direct and when you have them liked on facebook you could have access to special deals on some of their items. They also ask questions to fans and have contests and what not, I give the page a B because the relationship between the customer and company is still cloudy and has room for improvement.
The 2 blogs I picked were Kathryn's and Tommy's
I picked Kathryn's blog because it is very well put together and had some had some good insight on the topics. I especially liked her thoughts on the McLuhan tetrad regarding the receiving aspect. Facebook makes it incredibly easy to find people we might have had to part ways with at one point in our lives, and it can bring us back together. I had really never thought of that, and I am happy she pointed that out.
I chose Tommy's blog because even though a company needs to have good information on their blogs, they also need to have an aesthetically pleasing and original looking design, I really think Tommy's blog, and the way he puts together his ideas, does that. It's very creative.
2. Social Media Marketing Blog
There are a plethora of blogs regarding social media marketing. The one I ended up choosing is called Flowtown. The specific blog entry I chose was Facebook's Timeline and the Evolution of Social Media. I chose this entry because it gives some good observations on Facebook's new timeline and the general direction our social media interactions are heading. The 2nd blog entry I chose was Should You Buy Twitter Followers?. This is a good post because it lists the pros and cons of buying followers and ultimately paying for your own popularity on one of the most popular social media websites, Twitter.
3. 3 Blogs used by businesses
The first blog I chose was not so much a blog, but a Twitter account for the popular video game "Battlefield 3". I'm pretty positive it is ran by DICE, the company that developed the game. I give this account an A because although it is simple, whoever runs it takes good care of the customers that @ reply and mention the @battlefield handle. I know just by looking at the feed that the company is keeping in touch with its customers, It's good to keep a personal connection like that.
The second blog will be Tiger Direct's facebook. When I had facebook I used to "like" Tiger Direct and when you have them liked on facebook you could have access to special deals on some of their items. They also ask questions to fans and have contests and what not, I give the page a B because the relationship between the customer and company is still cloudy and has room for improvement.
Tuesday, February 7, 2012
Week 4
After going through the material you provided, the slideshare link you provided about not needing a social media marketing plan really stuck out to me. Social media marketing honestly does need to be combined with traditional planning.
"Stop looking at social media marketing as an add on and embracing it into your traditional planning"
I feel that is a very McLuhan-esque statement. I believe that this will become best practice or social media marketing.
I didn't really find anything else comparable to that slideshare but I did find this
Developing a Social Media Plan
This agrees more to the second slideshare link you provided (Creating a Social Media Plan)
Regarding the project, I honestly wouldn't change anything about it. It covers all aspects that I could possibly think of. The part I might suggest is part about reviewing what similar companies are doing and do what they don't do. My main reason of choosing this is because although they might be successful doing what they are doing, but there are things they aren't doing that could make them even more successful. I think our institution should take advantage of that and use it to our benefit.
"Stop looking at social media marketing as an add on and embracing it into your traditional planning"
I feel that is a very McLuhan-esque statement. I believe that this will become best practice or social media marketing.
I didn't really find anything else comparable to that slideshare but I did find this
Developing a Social Media Plan
This agrees more to the second slideshare link you provided (Creating a Social Media Plan)
Regarding the project, I honestly wouldn't change anything about it. It covers all aspects that I could possibly think of. The part I might suggest is part about reviewing what similar companies are doing and do what they don't do. My main reason of choosing this is because although they might be successful doing what they are doing, but there are things they aren't doing that could make them even more successful. I think our institution should take advantage of that and use it to our benefit.
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