Measuring Social Media Success
How to Gauge your Social Media Campaign Success
This is a pretty good article on gauging your success using social media. Some good ideas on how to plan for your success, how to improve your success, the main idea I got from this article is to just stay on your toes, use competition to gauge your success, be better than the competition.
Social Media: Measure What Matters
This article emphasizes on the idea that you may be getting the "numbers" with your social media environments, but are you getting the positive interaction with your customers? A big aspect with measuring social media is how well your customers interact with your business in your environments.
Measuring social media sentiment without keywords and smiley faces
This article goes into actually using tools to measure success. They criticize the klout score saying that "sentiment is not an individual number" I agree with this, impressions can't really be measured with machines and graphs, not at this point in time at least.
Conclusion
Social media success has a few pretty straight forward concepts. You need to be able to use the most popular and upcoming websites effectively, make sure customers are aware that your company is apart of these websites. Being active on these websites is key, but not active enough to seem annoying, there is a fine line but it's easy to get a feel of how much you should be posting to a website. Interacting with customers is also a big key part of being successful with your social media marketing, customers want to have a more personal feel and will be positively effected by these interactions, bringing them back.
