Effective Social Media Marketing Videos
Video 1
This video is effective because 1. It is aesthetically pleasing and inviting. I didn't feel the need to find a different video right away because the video captured me from the start with inviting music and an inviting voice. 2. The video covers good points on branding, keeping customers, and attracting customers using social media marketing. 3. The video is very well edited and animated, it looks professional and it improves the experience all together.
Video 2
This is more of a presentation but it covers a lot of the same points as the previous video, except in this video the woman presenting mentions a service called Yelp. I think it's good to see negative feedback about your company from your customers because it will show you where your business needs improvement. It can also be a double edged sword though because although you are learning from mistakes, your mistakes are always shown to the public on that website. The presenter also talks about ways to improve business by advertising sales, different tricks to get business (bring a friend and get a discount on your haircut)
Video 3
I chose this video because the social media website this video refers to(Google+) is up and coming and it digs deep into what kinds of things you can accomplish with it. As a company, knowing everything there is to know about popular social media websites is key, you can unlock the full potential of the website and I think this video accomplishes what Google+ can do so far. The video also introduces a few tools that can be used regarding Google+ that will help you find contacts and other positive things that can improve your marketing strength.
Conclusion
In conclusion, I think videos need to be aesthetically pleasing, clear, informative, and relevant to the technology that's being used in the present. Tips and tricks regarding each website are also a great plus to the informative content of your video. Companies utilizing every aspect of a social media website will have better results than somebody using default settings.
